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Can I read Strategic Marketing : An Introduction on EtoBox?
Strategic Marketing : An Introduction by TONY PROCTOR is a business book available to read on EtoBox.
What is Strategic Marketing : An Introduction about?
Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of r
Who reads Strategic Marketing : An Introduction?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- TONY PROCTOR
- Publisher
- ROUTLEDGE LONDON & NEW YORK
- Published
- 2000
- Language
- EN
- ISBN
- 9781317834236
- Category
- business
- Subjects
- Marketing, Management, Business
- Updated
- 2026-03-25
Other editions & translations
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