Can I read Male Idols and Branding in Chinese Luxury : Fashion, Cosmetics, and Popular Culture on EtoBox?

Male Idols and Branding in Chinese Luxury : Fashion, Cosmetics, and Popular Culture by Amanda Sikarskie; Lan Lan; Peng Liu is a art available to read on EtoBox.

What is Male Idols and Branding in Chinese Luxury : Fashion, Cosmetics, and Popular Culture about?

Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, and Macau; including the role of the female gaze. It examines idols in the more modern, pan-Asian sense of the word - as objects of social devotion, worshipped by the adoring masses and, in China and Korea, as objects of social and moral uplift. The contemporary idol wields great power - the power to influence taste,

Who reads Male Idols and Branding in Chinese Luxury : Fashion, Cosmetics, and Popular Culture?

Author

Amanda Sikarskie; Lan Lan; Peng Liu

Publisher

Bloomsbury Publishing

Published

2022

Language

EN

ISBN

9781350283343

Category

art

Subjects

Art, Design, Marketing

Updated

2026-03-25