Can I read Luxury Fashion and Media Communication on EtoBox?

Luxury Fashion and Media Communication by von Wachenfeldt, Paula;Petersson McIntyre, Magdalena; is a book available to read on EtoBox.

What is Luxury Fashion and Media Communication about?

Half Title 2 Title Page 4 Copyright Page 5 Contents 6 Illustrations 7 Contributors 8 Introduction 10 Chapter 1: Contemporary luxury and the communication of jewellery 22 Chapter 2: Sensing luxury: The meaning and embodiment of objects in film commercials 44 Chapter 3: Selling luxury: Guided sensory communication in the perfume store 66 Chapter 4: Chanel’s ascent to the pinnacle of luxury: A triadic model of evolution for luxury brands 90 Chapter 5: Intellectual property rights and the mediation of luxury 112 Chapter 6: Strategical capabilities of luxury fashion: The case of Loewe 130 Chapter 7: From tween to teenagers: The meaning and consumption of luxury among children 150 Chapter 8: Symbolic consumption of luxury fashion brands in China: Motives, expression and media 172 Chapter 9: Luxury fashion brands and ethicality: The importance of expressing one’s true self 194 Index 210

Author

von Wachenfeldt, Paula;Petersson McIntyre, Magdalena;

Language

EN