Can I read Consumer Behavior 2014 (rkma Market Research Handbook) on EtoBox?

Consumer Behavior 2014 (rkma Market Research Handbook) by Richard K. Miller and Kelli Washington is a book available to read on EtoBox.

What is Consumer Behavior 2014 (rkma Market Research Handbook) about?

Consumer Behavior 2014 assesses consumer spending and the consumer behaviors that affect spending. The handbook presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2014 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent consumer groups, and more.

Author

Richard K. Miller and Kelli Washington

Publisher

Loganville, GA: Richard K Miller & Associates

Published

2014

Language

EN

ISBN

9781577832065

Subjects

Business, Management, Science