Can I read Consumer Behavior 2015-2016 on EtoBox?

Consumer Behavior 2015-2016 by Miller, Richard K.; Washington, Kelli D.; Richard K. Miller & Associates is a book available to read on EtoBox.

What is Consumer Behavior 2015-2016 about?

Consumer Behavior 2015-2016 assesses consumer spending and the consumer behaviors that affect spending. The handbook presents dozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented. While there are other publications focusing on general consumer behavioral topics, Consumer Behavior 2015-2016 is the only resource that integrates the full spectrum of applied consumer psychology, demographics, and purchasing influences with major consumer surveys. The demographics chapters present valuable insight into 25 segments, including the Hispanic, African-American, Asian-American, Baby Boomer, Generation X, Millennial, Gay & Lesbian, Affluent consumer groups, and more.

Author

Miller, Richard K.; Washington, Kelli D.; Richard K. Miller & Associates

Publisher

Richard K. Miller & Associates

Published

2015

Language

EN

ISBN

9781577832188

Subjects

Management, Business, Marketing