Opening book details…
Can I read No Lie - Truth is the Ultimate Sales Tool on EtoBox?
No Lie - Truth is the Ultimate Sales Tool by Barry Maher; Ebrary, Inc is a business book available to read on EtoBox.
What is No Lie - Truth is the Ultimate Sales Tool about?
Explains why effective salespeople know how to transform their product or service's negatives into positive selling points. Using examples, this book describes six strategies that let readers win customer trust, such as telling the whole truth about a product, and using that trust to transform a negative into a powerful selling point.
Who reads No Lie - Truth is the Ultimate Sales Tool?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Barry Maher; Ebrary, Inc
- Publisher
- McGraw-Hill Professional
- Published
- 2003
- Language
- EN
- ISBN
- 9780071411042
- Category
- business
- Subjects
- Business, Marketing, Technology
- Updated
- 2026-03-25
Other editions & translations
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