Can I read Marketing Planning and Strategy on EtoBox?

Marketing Planning and Strategy by Subhash C. Jain is a nonfiction available to read on EtoBox.

What is Marketing Planning and Strategy about?

Marketing Planning and Strategy is designed for courses at the junior/senior-level in marketing strategy, business unit strategy analysis, strategic market planning, marketing planning, strategic marketing management and advanced marketing. It focuses on building the strategic skills necessary to compete in the global economy by using a variety of analytical frameworks to understand how companies formulate strategy, make strategic decisions, and how they implement strategy. This text focuses on marketing strategy from the viewpoint of the business unit and clearly distinguishes marketing strategy from marketing management.

Who reads Marketing Planning and Strategy?

Author

Subhash C. Jain

Publisher

South-Western Educational Publishing

Published

1999

Language

EN

ISBN

9780759338715

Category

nonfiction

Subjects

Management, Business, Marketing