Can I read Record Label Marketing 3rd Edition on EtoBox?

Record Label Marketing 3rd Edition by Rolston, Clyde Philip; Macy, Amy; Hutchison, Tom; Allen, Paul is a nonfiction available to read on EtoBox.

What is Record Label Marketing 3rd Edition about?

<p>Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.<br></p><p>Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike.<br></p><p>As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice.<br></p><p>Armed with this book, you'll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era.<br></p><p>Features new to this edition include:<br></p><ul> <li>Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. <p><br> <br></p> <p><br> <br></p>An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. </li> <li> <p><br> <br></p> </li> <li>An exploration of the varieties of branding with particular attentio

Who reads Record Label Marketing 3rd Edition?

Author

Rolston, Clyde Philip; Macy, Amy; Hutchison, Tom; Allen, Paul

Publisher

Taylor and Francis

Published

2015

Language

EN

ISBN

9781134705627

Category

nonfiction

Subjects

Music, Engineering, Marketing