Can I read Record Label Marketing on EtoBox?

Record Label Marketing by Hutchison, Thomas W. (Thomas William); Macy, Amy; Allen, Paul, 1946- is a book available to read on EtoBox.

What is Record Label Marketing about?

<p><p>record Label Marketing Provides Clear, In-depth Information On Corporate Marketing Processes, Combining Marketing Theory With The Real World How To Practiced In Marketing War Rooms. This Industry-defining Book Is Clearly Illustrated Throughout With Figures, Tables, Graphs, And Glossaries. Record Label Marketing Is Essential Reading For Current And Aspiring Professionals And Students, And Also Offers A Valuable Overview Of The Music Industry. <br><br>record Label Marketing...<br><br>* Builds Your Knowledge Base By Introducing The Basics Of The Marketing Mix, Market Segmentation And Consumer Behavior<br>* Gives You The Tools Necessary To Understand And Use Soundscan Data, And To Successfully Manage The Budget Of A Recorded Music Project<br>* Presents Vital Information On Label Publicity, Advertising, Retail Distribution And Marketing Research <br>* Introduces You To Industry Resources Like Narm, Riaa, And The Ifpi<br>* Offers Essential Marketing Strategies Including Grassroots Promotion And Internet/new Media, As Well As Highlighting International Marketing Opportunities<br>* Reveals How Successful Labels Use Video Production, Promotional Touring And Special Products To Build R

Author

Hutchison, Thomas W. (Thomas William); Macy, Amy; Allen, Paul, 1946-

Publisher

Focal; Focal Press

Published

2006

Language

EN

ISBN

9781136124532

Subjects

Marketing, Music, Business

Updated

2026-03-24