Can I read APPLICATIONS IN BASIC MARKETING CLIPPINGS FROM THE POPULAR BUSINESS PRESS 1998-1999 EDITION on EtoBox?

APPLICATIONS IN BASIC MARKETING CLIPPINGS FROM THE POPULAR BUSINESS PRESS 1998-1999 EDITION by Jr., William D. Perreault, E. Jerome McCarthy, William Perreault Jr is a book available to read on EtoBox.

What is APPLICATIONS IN BASIC MARKETING CLIPPINGS FROM THE POPULAR BUSINESS PRESS 1998-1999 EDITION about?

Basic Marketing is the market leading principles text domestically. Basic Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout the body of the text. This integration of themes, topics, and examples is carefully blended with the text's traditional strengths of clear, accessible communication, a focus on management decision-making in marketing, and completely integrated coverage of special topics such as technology, ethics, international perspectives, relationship marketing, and services. This is the first book to develop and present the 4 P's framework when describing the components of the marketing mix (Product, Price, Place, Promotion). Where most principles of marketing texts have separate supplement authors, Bill Perreault is the creator of every item in the package. This unique involvement ensures quality, accuracy, and reliability.ity.

Author

Jr., William D. Perreault, E. Jerome McCarthy, William Perreault Jr

Publisher

McGraw-Hill College

Published

1999

Language

EN

ISBN

9780256209822

Subjects

Management, Business, Marketing