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Can I read APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS 2000-2001 EDITION on EtoBox?
APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS 2000-2001 EDITION by Perreault, Jr., McCarthy, E. Jerome, Perreault, William D., Perreault Jr., William is a business book available to read on EtoBox.
What is APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS 2000-2001 EDITION about?
Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges
Who reads APPLICATIONS IN BASIC MARKETING:CLIPPINGS FROM THE POPULAR BUSINESS PRESS 2000-2001 EDITION?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Perreault, Jr., McCarthy, E. Jerome, Perreault, William D., Perreault Jr., William
- Publisher
- Boston, MA: Irwin McGraw-Hill
- Published
- 2001
- Language
- EN
- ISBN
- 9780075610311
- Category
- business
- Subjects
- Business, Marketing, Finance
- Updated
- 2026-03-25
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