Can I read Introduction to Electronic Commerce (Pearson Custom Business Resources) on EtoBox?

Introduction to Electronic Commerce (Pearson Custom Business Resources) by Turban, Efraim, King, David, Lang, Judy is a book available to read on EtoBox.

What is Introduction to Electronic Commerce (Pearson Custom Business Resources) about?

<p><P>Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view.<p>Overview of Electronic Commerce; E-Marketplaces&#58; Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce&#58; Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems&#58; From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation&#58; Justification, Globalization, SMEs, and Regulatory and Ethical Issues<p>Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.</p>

Author

Turban, Efraim, King, David, Lang, Judy

Publisher

Prentice-Hall; Pearson

Published

2011

Language

EN

ISBN

9780136109235

Subjects

Management, Business