Can I read Introduction to Electronic Commerce: International Edition on EtoBox?

Introduction to Electronic Commerce: International Edition by Efraim Turban, David King, Judy Lang; with contribution by Linda Lai ... [et al.] is a book available to read on EtoBox.

What is Introduction to Electronic Commerce: International Edition about?

<p><p>written By Experienced Authors Who Share Academic As Well As Real-world Practices, This Text Features Exceptionally Comprehensive Yet Manageable Coverage Of A Broad Spectrum Of E-commerce Essentials From A Global Point Of View.<p>overview Of Electronic Commerce; E-marketplaces&#58; Mechanisms, Tools, And Impacts Of E-commerce; Retailing In Electronic Commerce&#58; Products And Services; Online Consumer Behavior, Market Research, And Advertisement; B2b E-commerce; Innovative Ec Systems&#58; From E-government And E-learning To C2c E-commerce And Collaborative Commerce; The Web 2.0 Environment And Social Networks; Mobile Computing And Commerce; E-commerce Security And Fraud Protection; Electronic Payment Systems, Order Fulfillment, And Other Services; Ec Strategy And Implementation&#58; Justification, Globalization, Smes, And Regulatory And Ethical Issues<p>perfect For Anyone Looking For A Brief Or Supplemental Text On Ec. Ideal For Busy Executives.</p>

Author

Efraim Turban, David King, Judy Lang; with contribution by Linda Lai ... [et al.]

Publisher

Upper Saddle River, N.J.: Pearson Education Internayional

Published

2009

Language

EN

ISBN

9780137008070

Subjects

Management, Business