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Can I read Hispanic marketing & public relations : understanding and targeting America's largest minority on EtoBox?
Hispanic marketing & public relations : understanding and targeting America's largest minority by Elena del Valle is a business book available to read on EtoBox.
What is Hispanic marketing & public relations : understanding and targeting America's largest minority about?
The new book provides information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website (http://www.hmca.org) www.hmca.org and on the new weblog (http://www.hispanicmpr.com) www.hispanicmpr.com . Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations.
Who reads Hispanic marketing & public relations : understanding and targeting America's largest minority?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Elena del Valle
- Publisher
- Boca Raton: Poyeen Pub.
- Published
- 2005
- Language
- EN
- ISBN
- 9781932534085
- Category
- business
- Subjects
- Business, Marketing, Finance
- Rating
- 3.3 / 5 (3 ratings)
- Updated
- 2026-03-14
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