Can I read Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives on EtoBox?

Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives by Ogechi Adeola, Paul Katuse, Kojo Kakra Twum is a nonfiction available to read on EtoBox.

What is Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives about?

African nations are seeking ways to build strong institutions that are development-oriented and people-centred. Extant literature has reported the negative consequences of ineffective government communications with the public. In response, this book the first of a two-volume edited work focuses on marketing communication themes related to branding, public relations, trade fairs and exhibitions, and public sector communications. Public sector marketing communication plays a crucial role in bridging the gap between society and the government. Building a relationship with the public through appropriate communication tools and platforms is sacrosanct to restoring public sector image and trust. The book supports this effort by sharing conceptual and theoretical research towards the marketisation of Africas public sector as it strives to become an effective partner with the public it serves. Together with the second volume, which focuses on traditional and digital perspectives, this collection fills an existing information gap that is evident in Africas public sector. Ogechi Adeola is an Associate Professor of Marketing and Head of the Department of Operations, Marketing and Information

Who reads Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives?

Author

Ogechi Adeola, Paul Katuse, Kojo Kakra Twum

Publisher

Springer International Publishing, Imprint: Palgrave Macmillan

Published

2022

Language

EN

ISBN

9783031072925

Category

nonfiction

Subjects

Business, Marketing, Political Science