Can I read Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths) on EtoBox?

Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths) by Simon Bailey, Brand specialist; Andy Milligan is a book available to read on EtoBox.

What is Myths of Branding: A Brand is Just a Logo, and Other Popular Misconceptions (Business Myths) about?

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding , written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Author

Simon Bailey, Brand specialist; Andy Milligan

Publisher

Kogan Page, Limited

Published

2019

Language

EN

ISBN

9780749483104

Subjects

Marketing, Business, Management

Updated

2026-03-24