Can I read Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing) on EtoBox?

Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing) by Slade-Brooking, Catharine is a book available to read on EtoBox.

What is Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing) about?

Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: Graphic Design Branding Brand Management Advertising Marketing Communications Authored by design and branding expert, Catharine SladeBrooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: Defining the audience Analysing competitors Creating mood boards Naming brands Logo design Client presentations Rebranding Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flowcharts are also used extensively to highlight the stepbystep methodology applied by industry professional

Author

Slade-Brooking, Catharine

Publisher

King Publishing, Laurence; Laurence King Publishing

Published

2015

Language

EN

ISBN

9781780675626

Subjects

Business, Marketing

Rating

4.7 / 5 (444 ratings)

Updated

2026-03-14