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Can I read Essentials of Global Marketing on EtoBox?
Essentials of Global Marketing by Svend Hollensen is a nonfiction available to read on EtoBox.
What is Essentials of Global Marketing about?
Essentials of Global Marketing' has a clear structure, with a starting point in the SMEs and the five main decisions that SMEs (and larger firms) face in connection with the internationalization process: Part 1: The decision whether to internationalize Part 2: Deciding which markets to enter Part 3: Developing the market entry strategies Part 4: Designing the global marketing programmes Part 5: Implementing and coordination the global marketing programme The book has a 100% global perspective, in delivering cases from all parts of the world to support chapters and parts. The book has the following key characteristics: - Excellent supplements (video cases, video clips, PowerPoints etc.) - Integrates the latest marketing trends - Overview model of the total global marketing planning process in the beginning of the book
Who reads Essentials of Global Marketing?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Svend Hollensen
- Publisher
- Financial Times Prentice Hall
- Published
- 2008
- Language
- EN
- ISBN
- 9781282071032
- Category
- nonfiction
- Subjects
- Management, Business, Marketing
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