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Can I read Handbook of New Product Development and Management on EtoBox?
Handbook of New Product Development and Management by Christoph H. Loch and Stylianos Kavadias, [editors] is a business book available to read on EtoBox.
What is Handbook of New Product Development and Management about?
Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributorsin the Handbook of New Product Developmentare are well-known and leading exponents to theory of New Product Development and to methods used in practice. They draw upon their experience and work to offer a comprehensive view of the challenges in managing the development of new products. Existing knowledge in the different top
Who reads Handbook of New Product Development and Management?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Christoph H. Loch and Stylianos Kavadias, [editors]
- Publisher
- Butterworth-Heinemann; Butterworth-Heinemann/Elsevier
- Published
- 2007
- Language
- EN
- ISBN
- 9780750685528
- Category
- business
- Subjects
- Business, Economics, Finance
- Updated
- 2026-03-24
Other editions & translations
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