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Innovation Management And New Product Development by Trott, Paul is a book available to read on EtoBox.

What is Innovation Management And New Product Development about?

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development,coupled witha practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter. New to this edition Online resources available at (http://www.pearsoned.co.uk/trott) www.pearsoned.co.uk/trott include PowerPoint slides and an Instructors Manual for lecturers. Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, manufacturing, services, small to

Author

Trott, Paul

Publisher

Financial Times/Prentice Hall; Financial Times Prentice Hall

Published

2005

Language

EN

ISBN

9780273686439

Subjects

Management, Business, Finance