Can I read Sustainable Tourism : a Marketing Perspective on EtoBox?

Sustainable Tourism : a Marketing Perspective by Rebecca Hawkins; Victor T.C. Middleton is a nonfiction available to read on EtoBox.

What is Sustainable Tourism : a Marketing Perspective about?

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P & O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice cove

Who reads Sustainable Tourism : a Marketing Perspective?

Author

Rebecca Hawkins; Victor T.C. Middleton

Publisher

Routledge

Published

1998

Language

EN

ISBN

9781136360558

Category

nonfiction

Subjects

Travel, Economics, Anthropology