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Introduction to Marketing from Essentials of Marketing, 13th Edition by William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy is a book available to read on EtoBox.
What is Introduction to Marketing from Essentials of Marketing, 13th Edition about?
xl, 640 pages : 28 cm Textbook compiled for Marketing 101, offered through the University of Pennsylvania's Wharton School; based on Essentials of marketing, 13th ed. by William D. Perreault, Jr., Joseph P. Cannon, and E. Jerome McCarthy
- Author
- William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
- Publisher
- Boston: McGraw Hill Learning Solutions
- Published
- 2012
- Language
- EN
- ISBN
- 9780077626365
- Subjects
- Business, Marketing
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