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Can I read Value-Added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals) on EtoBox?
Value-Added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals) by Torsten H. Nilson is a business book available to read on EtoBox.
What is Value-Added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals) about?
Introduces a new marketing concept and challenges the the established, but now outdated, marketing theories and practices. Shows how the stagnating consumer-goods industry can improve the competitiveness, and gives examples from different companies and markets.
Who reads Value-Added Marketing: Marketing Management for Superior Results (McGraw-Hill Marketing for Professionals)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Torsten H. Nilson
- Publisher
- McGraw-Hill Book Co.
- Published
- 1992
- Language
- EN
- ISBN
- 9780077076559
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-24
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