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Can I read Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals) on EtoBox?
Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals) by Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo (auth.) is a business book available to read on EtoBox.
What is Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals) about?
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first market
Who reads Aerospace Marketing Management: A Handbook for the Entire Value Chain (Management for Professionals)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Philippe Malaval, Christophe Bénaroya, Jonathan Aflalo (auth.)
- Publisher
- Springer International Publishing : Imprint : Springer
- Published
- 2014
- Language
- EN
- ISBN
- 9783319013534
- Category
- business
- Subjects
- Marketing, Engineering, Business
- Updated
- 2026-03-24
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