Opening book details…
Can I read International Marketing (The Dryden Press Series in Marketing) on EtoBox?
International Marketing (The Dryden Press Series in Marketing) by Czinkota, Michael R., Ronkainen, Ilkka A. is a business book available to read on EtoBox.
What is International Marketing (The Dryden Press Series in Marketing) about?
This comprehensive book covers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. And unlike other books, International Marketing differentiates between the smaller firms and the larger multinational firms. It provides background and solutions for the various sizes and types of firms - rather than one solution to fit all.
Who reads International Marketing (The Dryden Press Series in Marketing)?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Czinkota, Michael R., Ronkainen, Ilkka A.
- Publisher
- The Dryden Press
- Published
- 1993
- Language
- EN
- ISBN
- 9780030767531
- Category
- business
- Subjects
- Management, Business, Marketing
- Updated
- 2026-03-25
More by Czinkota, Michael R., Ronkainen, Ilkka A.
Browse all works by Czinkota, Michael R., Ronkainen, Ilkka A.
Similar books
- Managing Services Marketing: Text and Readings (Dryden Press Series in Marketing) — John E.G. Bateson, K. Douglas Hoffman (1999)
- International Marketing Strategy: Environmental Assessment And Entry Strategies (dryden Press Series In Marketing) — Michael R. Czinkota, Ilkka A. Ronkainen (1994)
- Marketing Strategy (The Dryden Press Series in Marketing) — O.C.Ferrell Michael D.Hartline, O. C. Ferrell, Michael D. Hartline, George H. Lucas, David Luck, O.C. Ferrell, O. C Ferrell, Michael D Hartline, George H Lucas, David Johnston (1999)
- Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing) — LOUIS E.BOONE,DAVID L.KURTZ, Louis E. Boone, David L. Kurtz (1999)
- International Marketing (Dryden Press Series in Marketing) — Terpstra, Vern, Sarathy, Ravi, (1991)
- Principles Of International Marketing 9Th Edition 9Th Edition. — Michael R. Czinkota; Ilkka A. Ronkainen (2009)