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Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison by Calloway, Joe is a business book available to read on EtoBox.

What is Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison about?

<p><P>Becoming a Category of One, Second Edition<P>Joe Calloway's Becoming a Category of One redefined competition with its lessons on how to truly differentiate yourself in a marketplace of sameness. In this revised and updated Second Edition, Calloway rethinks, repositions, and reenergizes that message. A new chapter on "tiebreakers" provides lessons on differentiation from companies like Zappos, Apple Computer, Netflix, Caf&#233; du Monde, Hyundai, and In-N-Out Burger.<P>Calloway also includes cutting-edge ideas on the Category of One company of the future from an extraordinary list of guest contributors, including bestselling authors Larry Winget (It's Called Work for a Reason!) and Mark Sanborn (The Fred Factor), Gen-Y expert Jake Greene, Pinnacle Financial Partners CEO Terry Turner, business strategists Randy Pennington and John Spence, branding expert Jack Sims, corporate consultant Chuck Feltz, customer service gurus Scott McKain and John DiJulius, sales and marketing expert Sue Remes, and motivational legend Jim Cathcart.<P>Praise for Becoming a Category of One<P>"Shows what it takes to build a brand on something more than just product. This book inspires us to go for grea

Who reads Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison?

Author

Calloway, Joe

Publisher

Wiley ; John Wiley [distributor

Published

2003

Language

EN

ISBN

9780471768074

Category

business

Subjects

Management, Marketing, Fiction

Rating

3.77 / 5 (82 ratings)

Updated

2026-03-14