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Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway is a business book available to read on EtoBox.

What is Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison about?

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."--Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here apply to any business. This Second Edition includes a new chapter on "tie breakers," updated examples of today's category of one companies, and special contributions from business experts, bestselling authors, and CEOs on the future category of one business. Revised and updated to remain relevant to today's market conditions and new innovations A new edition of the bestselling title from the author of Indispensable and Work Like You're Showing Off Today's struggling economy puts even greater importance on the theory and practice of business differentiation This edit

Who reads Becoming a Category of One : How Extraordinary Companies Transcend Commodity and Defy Comparison?

Author

Joe Calloway

Publisher

Wiley & Sons, Limited, John

Published

2009

Language

EN

ISBN

9781282278950

Category

business

Subjects

Management, Business, Marketing

Rating

3.77 / 5 (82 ratings)

Updated

2026-03-14