Can I read Destination Marketing and Management : Theories and Applications on EtoBox?

Destination Marketing and Management : Theories and Applications by Wang, Y. (editor);Pizam, A. (editor) is a nonfiction available to read on EtoBox.

What is Destination Marketing and Management : Theories and Applications about?

This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management. Available In Print

Who reads Destination Marketing and Management : Theories and Applications?

Author

Wang, Y. (editor);Pizam, A. (editor)

Publisher

CAB International

Published

2011

Language

EN

ISBN

9781845937621

Category

nonfiction

Subjects

Travel, Management, Anthropology

Updated

2026-03-24