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Can I read Pricing Perspectives : the Marketing and Management Implications of New Theories and Applications on EtoBox?
Pricing Perspectives : the Marketing and Management Implications of New Theories and Applications by Sandra M. Rothenberger, Florian Siems, Sandra Rothenberger is a business book available to read on EtoBox.
What is Pricing Perspectives : the Marketing and Management Implications of New Theories and Applications about?
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.
Who reads Pricing Perspectives : the Marketing and Management Implications of New Theories and Applications?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Sandra M. Rothenberger, Florian Siems, Sandra Rothenberger
- Publisher
- Palgrave Macmillan UK
- Published
- 2008
- Language
- EN
- ISBN
- 9780230207226
- Category
- business
- Subjects
- Business, Education, Marketing
- Updated
- 2026-03-25
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