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The Next Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce) by Bob Willard; L. Hunter Lovins is a nonfiction available to read on EtoBox.

What is The Next Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce) about?

<p> The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was driven by a PR crisis perhaps, regulatory pressures, or the founder's personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community. </p> <p> <i> The Next Sustainability Wave </i> assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies: </p> <ul compact="" type="disc"> <li> a compelling business case, and </li> <li> a "perfect storm" of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders. </li> </ul> <p> An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products, and services is smartly managed. </p> <p> Emphasizing the importance of how sustainability is presented to corporate leaders - using the right language, and avoiding

Who reads The Next Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce)?

Author

Bob Willard; L. Hunter Lovins

Publisher

New Society Publishers, Limited

Published

2005

Language

EN

ISBN

9781550923308

Category

nonfiction

Subjects

Management, Business, Economics

Rating

4.23 / 5 (13 ratings)

Updated

2026-03-14