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The Next Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce) by Bob Willard; L. Hunter Lovins is a business book available to read on EtoBox.

What is The Next Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce) about?

<p>The idea of sustainability has been embraced enthusiastically by some businesses and rejected by others. The first wave of corporate converts to sustainability was perhaps driven by a public relations crisis, regulatory pressures or the founder’s personal passion. The next wave, however, requires different drivers if it is to build a critical mass for corporate responsibility in the business community.</p> <p><i>The Next Sustainability Wave</i> assesses why companies have resisted sustainability strategies and focuses on two emerging drivers that promise to spur corporate commitment to sustainability strategies:</p> <p>A compelling business case A “perfect storm” of threatening market forces on the horizon that range from climate change to the rising demands of stakeholders</p> <p>An effective carrot-and-stick duo, these two drivers are both triggering the need for change and providing a vision of business success if the transition to sustainable operations, products and services is smartly managed.</p> <p>Emphasizing the importance of how sustainability is presented to corporate leaders—using the right language and avoiding threats to the status quo that provoke habitual corpor

Who reads The Next Sustainability Wave: Building Boardroom Buy-in (Conscientious Commerce)?

Author

Bob Willard; L. Hunter Lovins

Publisher

Gabriola Island, BC: New Society Publishers

Published

2009

Language

EN

ISBN

9780865715325

Category

business

Subjects

Management, Economics, Finance

Rating

4.23 / 5 (13 ratings)

Updated

2026-03-14