Can I read Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age on EtoBox?

Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age by Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan is a nonfiction available to read on EtoBox.

What is Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age about?

"Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one with customers, the challenge for luxury brands is to engage with customers while protecting their brand equity and leveraging digital tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive into the concept of omni-personal, which enables you to connect your brand to relevant and individual experiences. Highly practical in scope, it takes you on a journey to building individual and relevant experiences and relationships at scale. The authors answer the essential questions of who, why, how, what and when omni-personal matters most in luxury, offering best-practice examples, case studies and interviews with industry leaders. Ultimately, this book shows you how to embed the omni-personal strategy into your business and offers a framework to help you assess your organizations ability to deliver omni-personal marketing along the different channels and touchpoints within the customer journey. Thi

Who reads Omni-personal Luxury : How to Transform Your Luxury Business for the Digital Age?

Author

Rebecca Schmitt; Arnaud Rossi; Albert Bensoussan

Publisher

Springer International Publishing AG

Published

2021

Language

EN

ISBN

9783030857714

Category

nonfiction

Subjects

Marketing, Business, Management