Can I read Armstrong, G: Marketing: An Introduction, Global Edition on EtoBox?

Armstrong, G: Marketing: An Introduction, Global Edition by Gary Armstrong, Philip Kotler, Marc Oliver Opresnik is a book available to read on EtoBox.

What is Armstrong, G: Marketing: An Introduction, Global Edition about?

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLabTMand MasteringTM platforms exist for each title, and registrations are not transferable. To register for and use MyLab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals, and purchases made outside of Pearson If purchasing or renting from companies other than Pearson, the access codes for the MyLab platform may not be included, may be incorrect, or may be previously redeemed. Check with the seller before completing your purchase. For undergraduate principles of marketing courses. This ISBN is for the MyLab access card. Pearson eText is included. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer

Author

Gary Armstrong, Philip Kotler, Marc Oliver Opresnik

Publisher

Pearson Education, Limited

Published

2019

Language

EN

ISBN

9780135192122

Subjects

Marketing, Management, Business