Can I read Principles of Marketing, Global Edition on EtoBox?

Principles of Marketing, Global Edition by Philip Kotler, Gary Armstrong is a nonfiction available to read on EtoBox.

What is Principles of Marketing, Global Edition about?

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Personalize learning with MyLab Marketing By combining trusted author content

Who reads Principles of Marketing, Global Edition?

Author

Philip Kotler, Gary Armstrong

Publisher

Pearson Education

Published

2020

Language

EN

ISBN

9780135766392

Category

nonfiction

Subjects

Marketing, Business

Rating

4.6 / 5 (163 ratings)

Updated

2026-03-14