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The power of habit: why we do what we do in life and business. Summary by Duhigg, Charles is a science book available to read on EtoBox.
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A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible patternand with a slight shift in advertising, Febreze goes on to earn a billion dollars a year. An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employeeshow they approach worker safetyand soon the firm, Alcoa, becomes the top performer in the Dow Jones. What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives. They succeeded by transforming habits. In __The Power of Habit,__ award-winning __New York Times__ business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that e
Who reads The power of habit: why we do what we do in life and business. Summary?
It is typically read by self-directed learners exploring a subject in depth.
Common subject areas: history, science, philosophy, social sciences.
- Author
- Duhigg, Charles
- Publisher
- Random House Publishing Group;[Distributed by Books24x7.com], Soundview Executive Book Summaries
- Published
- 2012
- Language
- EN
- ISBN
- 9780679603856
- Category
- science
- Subjects
- Psychology, Fiction, Self Help
- Rating
- 4.04 / 5 (136 ratings)
- Updated
- 2026-03-24
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