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Yes! : 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein Ph.D., Steve J. Martin, Robert B. Cialdini Ph.D. is a psychology available to read on EtoBox.

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**Small changes can make a big difference in your powers of persuasion** What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, __Yes!__ reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, __Yes!__ presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did

Who reads Yes! : 50 Scientifically Proven Ways to Be Persuasive?

Author

Noah J. Goldstein Ph.D., Steve J. Martin, Robert B. Cialdini Ph.D.

Publisher

Free Press

Published

2009

Language

EN

ISBN

9781416571124

Category

psychology

Subjects

Management, Business, Psychology

Rating

3.98 / 5 (185 ratings)

Updated

2026-03-13