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Yes! : 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein, Steve J. Martin, Robert Cialdini, Steve J. Martin, Robert B. Cialdini is a psychology available to read on EtoBox.

What is Yes! : 50 Scientifically Proven Ways to Be Persuasive about?

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising,

Who reads Yes! : 50 Scientifically Proven Ways to Be Persuasive?

Author

Noah J. Goldstein, Steve J. Martin, Robert Cialdini, Steve J. Martin, Robert B. Cialdini

Publisher

Free Press

Published

2010

Language

EN

ISBN

9781416571124

Category

psychology

Subjects

Management, Business, Psychology

Rating

3.98 / 5 (185 ratings)

Updated

2026-03-13