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The Samsung Instinct was designed to be habit forming. Inspired by pioneering work by Dr. Neale Martin, Sprint and Samsung created the Instinct interface from the bottom up to work the way your brain works. Doug Rossier, Sprint Instinct Marketing Lead In Habit , Neale Martin provides what seems to be a simple observationthat human behavior is largely managed through subconscious process. In startling fashion, Martin makes this point and then proceeds to undermine much of what marketers have come to believe as absolute truths. This is a worthwhile read, with significant implications to anyone who hopes to build brands and sell products. John Stratton, Sr. Vice President and Chief Marketing Officer of Verizon Neale provides some of the most comprehensive insights into marketing I have ever read. His understanding of todays market complexity is simply brilliant. Derek Broes, Sr. Vice President, Paramount At last someone has approached marketing with the clarity and precision of a brain surgeon. George Ford, Marketing Director, Petrafoods Habit reveals why traditional approaches to acquiring and keeping customers dont work anymore. Dr. Martin shows that by focusing on behavior instead

Author

Martin, Neale, 1957-

Publisher

Financial Times Prentice Hall

Published

2008

Language

EN

ISBN

9780137148233

Subjects

Management, Business, Marketing

Updated

2026-03-24