Can I read The Handbook of Field Marketing : a Complete Guide to Understanding and Outsourcing Face-to-face Direct Marketing on EtoBox?

The Handbook of Field Marketing : a Complete Guide to Understanding and Outsourcing Face-to-face Direct Marketing by Williams, Alison, Mullin, Roddy is a book available to read on EtoBox.

What is The Handbook of Field Marketing : a Complete Guide to Understanding and Outsourcing Face-to-face Direct Marketing about?

If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.

Author

Williams, Alison, Mullin, Roddy

Publisher

London ; Philadelphia: Kogan Page

Published

2009

Language

EN

ISBN

9780749452902

Subjects

Management, Business, Marketing