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Advances in International Marketing: A Research Annual (Advances in International Marketing) by S. Tamer Cavusgil; Shaoming Zou is a book available to read on EtoBox.

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305 pages ; 24 cm Introduction : business relationships and industrial networks / J. Johanson and L. Hallén -- Pt. I. Empirical basis. Introductuion to Part I / J. Johanson and L. Hallén -- Relationships and exchange in international and domestic business / L. Hallén, J. Johanson, and N. Seyed Mohamed -- Relationships and contractual arrangements in east-west trade / J. Ciéslik -- Price policies and relationship stability after a devaluation / S. Brege and C. Moberg -- Technical consultancy as a network of relationships / D. D. Sharma -- Network analysis of a global capital equipment industry / N. Campbell -- Part II. Conceptual development. Introduction to Part II / J. Johanson and L. Hallén -- The network approach : an articulation / G. Easton and L. Araujo -- Development of firms in networks : positions and investments / L.-G. Mattsson -- Foreign acquisitions : internalization or network interdependency? / M. Forsgren -- The field -of-force metaphor / L. Melin -- Theories of industrial change and markets as networks / S. Hultén -- Part III. Strategy analysis. Introduction fo Part III / J. Johanson and L. Hallén -- High technology and management of the market differential / R. Fi

Author

S. Tamer Cavusgil; Shaoming Zou

Publisher

Emerald Group Publishing Ltd. ; JAI , JAI Press Inc., JAI an imprint of Elsevier Science

Published

1986

Language

EN

ISBN

9780762313693