Can I read Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry on EtoBox?

Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry by Professor Dr. Oliver Gassmann, Gerrit Reepmeyer, Professor Dr. Maximilian von Zedtwitz (auth.) is a nonfiction available to read on EtoBox.

What is Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry about?

Pharmaceutical innovation is like gambling at roulette, only the stakes are higher. Considerably higher, since the most recent estimates put the costs of drug development at US$ 800 million to US$ 1 billion - per drug! This is equivalent to the price tag of the Empire State Building, when it was for sale a few years ago. In 2001, the major US and European pharmaceutical companies invested more than US$ 30 billion in R&D, at a higher R&D­ to-sales ratio than virtually any other industry, including chemicals, auto­ mobiles, electronics, aerospace, and computers. Delivering a blockbuster drug is the Holy Grail for any pharmaceutical company. But in the last decade the rules of developing blockbusters seem to have changed. On the one hand, more sophisticated screening technolo­ gies, genetic engineering, and expanding networks with biotechnology companies increase the probability of commercial success. Critical success factors include the discovery phase and a stronger outside-in orientation in the early innovation phase. After the implosion of the high-tech stock mar­ ket, biotechnology and other technology-driven opportunities may have lost some of their attractiveness for big pharma

Who reads Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry?

Author

Professor Dr. Oliver Gassmann, Gerrit Reepmeyer, Professor Dr. Maximilian von Zedtwitz (auth.)

Publisher

Springer Berlin Heidelberg

Published

2004

Language

EN

ISBN

9783662122198

Category

nonfiction

Subjects

Medical, Business, Management