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Can I read Leading Pharmaceutical Innovation : How to Win the Life Science Race on EtoBox?

Leading Pharmaceutical Innovation : How to Win the Life Science Race by Oliver Gassmann; Alexander Schuhmacher; Maximilian von Zedtwitz; Gerrit Reepmeyer is a business book available to read on EtoBox.

What is Leading Pharmaceutical Innovation : How to Win the Life Science Race about?

Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge

Who reads Leading Pharmaceutical Innovation : How to Win the Life Science Race?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Oliver Gassmann; Alexander Schuhmacher; Maximilian von Zedtwitz; Gerrit Reepmeyer
Publisher
Springer International Publishing : Imprint : Springer
Published
2018
Language
EN
ISBN
9783319668321
Category
business
Subjects
Business, Management, Medical
Updated
2026-03-25

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