Can I read How Big Brands Grow What Marketers Dont Know on EtoBox?

How Big Brands Grow What Marketers Dont Know by Byron Sharp; Ehrenberg-Bass Institute is a business book available to read on EtoBox.

What is How Big Brands Grow What Marketers Dont Know about?

This Book Provides Evidence-based Answers To The Key Questions Asked By Marketers Every Day. Tackling Issues Such As How Brands Grow, How Advertising Really Works, What Price Promotions Really Do And How Loyalty Programs Really Affect Loyalty, How Brands Grow Presents Decades Of Research In A Style That Is Written For Marketing Professionals To Grow Their Brands. It Is The First Book To Present These Laws In Context And To Explore Their Meaning And Application. The Most Distinctive Element To This Book Is That The Laws Presented Are Tried And Tested; They Have Been Found To Hold Over Varied Conditions, Time And Countries. This Is Contrary To Most Marketing Texts And Indeed, Much Information Provides Evidence That Much Modern Marketing Theory Is Far From Soundly Based. -- Product Description. Evidence-based Marketing -- How Brands Grow -- How To Grow Your Consumer Base -- Which Customers Matter Most? -- Our Buyers Are Different -- Who Do You Really Compete With? -- Passionate Consumer Committment -- Differentiation Versus Distinctiveness -- How Advertising Really Works -- What Price Promotions Really Do -- Why Loyalty Programs Don't Work -- Mental And Physical Availability -- A Fina

Who reads How Big Brands Grow What Marketers Dont Know?

Author

Byron Sharp; Ehrenberg-Bass Institute

Publisher

OUP Australia & New Zealand

Published

2014

Language

EN

ISBN

9780195573565

Category

business

Subjects

Marketing, Fiction, Business

Rating

4.24 / 5 (575 ratings)

Updated

2026-03-14