Opening book details…
Can I read How Big Brands Grow What Marketers Dont Know on EtoBox?
How Big Brands Grow What Marketers Dont Know by Byron Sharp; Ehrenberg-Bass Institute is a business book available to read on EtoBox.
What is How Big Brands Grow What Marketers Dont Know about?
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
Who reads How Big Brands Grow What Marketers Dont Know?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Byron Sharp; Ehrenberg-Bass Institute
- Publisher
- Oxford University Press, USA
- Published
- 2010
- Language
- EN
- ISBN
- 9780195573565
- Category
- business
- Subjects
- Marketing, Fiction, Sales & Marketing
- Rating
- 4.24 / 5 (575 ratings)
- Updated
- 2026-03-14
Other editions & translations
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