Can I read Brands with a Conscience : How to Build a Successful and Socially Responsible Brand on EtoBox?

Brands with a Conscience : How to Build a Successful and Socially Responsible Brand by Nicholas Ind; Sandra Horlings is a book available to read on EtoBox.

What is Brands with a Conscience : How to Build a Successful and Socially Responsible Brand about?

The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands with a Conscience dissects the philosophy underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. These attributes span the public persona of an organization, the actions to take when things go wrong, the effort invested in developing relationships, the promotion of core values and balancing measure

Author

Nicholas Ind; Sandra Horlings

Publisher

London: Kogan Page

Published

2016

Language

EN

ISBN

9780749475444

Subjects

Marketing, Business, Science

Updated

2026-03-25