Can I read The End of Fashion : the Mass Marketing of the Clothing Business on EtoBox?

The End of Fashion : the Mass Marketing of the Clothing Business by Teri Agins is a book available to read on EtoBox.

What is The End of Fashion : the Mass Marketing of the Clothing Business about?

<p>Fashion is a multibillion-dollar international business; it permeates our lives and our economies. Yet there has never been a book of solid, hard-hitting, uncompromising business/cultural/social journalism on this subject—because the fashion press is subsidized by the very industry it covers.</p> <p>Teri Agins, however, covers the fashion beat for a publication that does not rely upon fashion advertising—and she is thereby uniquely unfettered and able to finally tell the whole truth about this gigantic, flamboyant, and endlessly fascinating business.</p> <p>Her book traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of <b>prjt-a-porter post</b>.World War II and the sweeping changes that have taken place as the century ends. It is an arc from when "fashion" was defined by elite French designers whose clothes could be afforded only by the global socialites—but whose designs were copied and followed by everyone else—to the point where the rules are set by the <b>consumers,</b> and the designers must follow <b>them.</b> It is an arc from class to mass; from art to commodity. Above all, it is the story of the triumph of market

Author

Teri Agins

Publisher

William Morrow & Company

Published

1999

Language

EN

ISBN

9780688151607

Subjects

Management, Finance, Marketing

Rating

4.3 / 5 (269 ratings)

Updated

2026-03-14