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The End of Fashion : How Marketing Changed the Clothing Business Forever by Agins, Teri is a nonfiction available to read on EtoBox.

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<p>Fashion is a multibillion-dollar international business; it permeates our lives and our economies. Yet there has never been a book of solid, hard-hitting, uncompromising business/cultural/social journalism on this subject—because the fashion press is subsidized by the very industry it covers.</p> <p>Teri Agins, however, covers the fashion beat for a publication that does not rely upon fashion advertising—and she is thereby uniquely unfettered and able to finally tell the whole truth about this gigantic, flamboyant, and endlessly fascinating business.</p> <p>Her book traces an arc from the origins of couture and its apotheosis in the early part of this century to the advent of <b>prjt-a-porter post</b>.World War II and the sweeping changes that have taken place as the century ends. It is an arc from when "fashion" was defined by elite French designers whose clothes could be afforded only by the global socialites—but whose designs were copied and followed by everyone else—to the point where the rules are set by the <b>consumers,</b> and the designers must follow <b>them.</b> It is an arc from class to mass; from art to commodity. Above all, it is the story of the triumph of market

Who reads The End of Fashion : How Marketing Changed the Clothing Business Forever?

Author

Agins, Teri

Publisher

HarperCollins;Quill

Published

2010

Language

EN

ISBN

9780062037503

Category

nonfiction

Subjects

Marketing, Business, Science

Rating

3.84 / 5 (593 ratings)

Updated

2026-03-14