Can I read Mapping Experiences: Aligning for Business Value on EtoBox?

Mapping Experiences: Aligning for Business Value by James Kalbach is a business book available to read on EtoBox.

What is Mapping Experiences: Aligning for Business Value about?

If you want to create products and services that provide real value, you should first identify touchpoints—areas where business and customer needs intersect. This practical book shows you how. Using various mapping techniques from UX design, you’ll learn how to turn customer observations into actionable insight for product design. Author Jim Kalbach, Principal UX Designer with Citrix, introduces you to the principles behind alignment diagrams—a class of deliverable also known as experience mapping—using several examples. You’ll learn how to visually map your existing customer experience, based on user research, and demonstrate how and where customer perspectives intersect with business goals. Using alignment diagrams, you’ll not only be able to orchestrate business-customer touchpoints, but also gain stakeholder support for a product or service that provides value to both your business and your customers. This book is ideal for product managers, marketers, customer experience professionals, and designers.

Who reads Mapping Experiences: Aligning for Business Value?

Author

James Kalbach

Publisher

O'Reilly Media, Incorporated

Published

2015

Language

EN

ISBN

9781491923504

Category

business

Subjects

Computer Science, Management, Fiction

Rating

4.05 / 5 (93 ratings)

Updated

2026-03-14