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The Journey Mapping Playbook : A Practical Guide to Preparing, Facilitating and Unlocking the Value of Customer Journey Mapping by Angrave, Jerry is a business book available to read on EtoBox.

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<p>The Journey Mapping Playbook: A practical guide to preparing, facilitating and<br>unlocking the value of customer journey mapping </p> <p>A valuable guide in helping you build stronger customer experience programmes by developing effective customer experience strategies. </p> <p>Customer journey mapping is a vital tool used by Customer Experience professionals around the world. The journey map is crucial in understanding and managing the customer's perception of your service or brand at criti

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Author

Angrave, Jerry

Publisher

de Gruyter GmbH, Walter

Published

2020

Language

EN

ISBN

9783110641332

Category

business

Subjects

Marketing, Business, Management

Updated

2026-03-25