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How to write successful fundraising letters : How to write successful fundraising letters by Mal Warwick is a book available to read on EtoBox.

What is How to write successful fundraising letters : How to write successful fundraising letters about?

<p>You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.</p> <p>Refreshed and Revised:</p> <ul> <li>Gain insight into current trends in the field with updated cases, samples, and examples</li> <li>Access more content for small to medium NPOs with limited budgets and resources</li> <li>Learn the latest technology with new sections on typography and lay out</li> </ul>

Author

Mal Warwick

Publisher

Jossey-Bass, Incorporated Publishers

Published

2008

Language

EN

ISBN

9780470251713

Subjects

Business, Finance, Management